16 September, 2009

McDonald's Angus Burgers Want Your Love

So McDonald's has opened a new website called "Angus Honors." Users can visit there and make up a two-word "headline" that gets placed into a banner display for McD's Angus Third Pounder burgers:

McDonald's calls it a "microsite," and this headline submission app is pretty much all that's there. You click on the "start now" button, enter your date of birth (if it's your first visit) and then get a template where you can enter a word on either side of a burger photo. Before submitting it, you need to fill out a short form with your name, a checkbox agreeing to "terms and conditions" and your email address if you want a link to you from the gallery where your creation will be stored and displayed.

There's no contest or sweepstakes involved and no prizes that I can see. So I thought I'd have a little fun:

I suspect that my submission won't be appearing in the gallery soon.

Remember those terms and conditions I mentioned earlier? Reading them reveals that anything you enter on the Angus Honors microsite become instantly and permanently the property of McDonald's USA for them to use any way they like without ever having to compensate you. Now that's a hell of a deal: you might have a great time coming up with a slogan, but if you hit gold with a phrase that McDonald's uses as a centerpiece of their next ad campaign, the fun you had is your only reward. If only their ad agencies worked so cheaply.


1 comment:

Andrew Green said...

Something tells me they won't be approving my "Nasty Crap" slogan...although it did look pretty funny there.