Eighteen months ago, Frito Lay introduced the world's first 100% compostable snack bag, and used it to market Sun Chips. I thought it was a good idea at the time, but mentioned how LOUD the bags were.
Well apparently, snackers around the country began complaining about the noisy bags almost immediately, and many of them have expressed their displeasure with the bags by not buying Sun Chips any more.
Faced with the drop in sales and consumer complaints, Frto Lay announced today that the compostable bags have acheived MARKETING FAIL and will be discontinued.
I hope another use can be found for the compostable material, because I like the idea of packaging not helping to top off landfills. And I should note that the bags that we threw in our compost pile did indeed return earth to earth, ashes to ashes, dust to dust.