Quaker is running a promotion on selected boxes of Cap'n Crunch, offering a "FREE Retro T-Shirt." Well, you have to send in 4 proofs of purchase and pay $3.49 for shipping and handling, but that's still "free," right?
There was a thrift store near me that used to sell T-shirts for 99 cents each. Every week, I'd scour the seemingly endless rack of black T's and pick out vintage concert and bike rally shirts which I would then sell on eBay. I always priced shipping at $1.00, because a folded shirt would fit nicely into a Tyvek envelope which I could mail 1st Class for about $1.30 and that other 30 cents was more than taken care of by the sale price of the shirt.
But Quaker first makes you pay $16 to $20 for four boxes of cereal, and then charges an additional $3.50 for shipping "and handling." Yeah, that's a hot freebie, that is.
You know what, Quaker? Cap'n Crunch has been my favorite cereal since I was like 9 years old. That's a better than 40-year run (pretty damn good considering my usual attention span.) But if you think I'm going to PAY YOU to advertise your shit while you're pulling Cap'n Crunch advertisements out of the mainstream media, you're wrong.