The Target anchor store in the Enfield Square shopping mall recently underwent a big addition/facelift. They added a new "Fresh Grocery" section.
There are a lot of supermarkets and small grocers in and around Enfield. Competition is fierce. I really don't know why Target would think it's a good idea to open yet another place to buy the same old handful of national brands, when Big Y, Stop & Shop, ShopRite, ALDI, Price Chopper, and Geissler's are already beating each over the head every week. It certainly isn't because Target can do groceries better than the local supermarkets. If anything, Target is showing off their comparative weakness when stacked up against real grocers.
Take produce, for example. I like supermarkets and small green grocers where I have my choice of a wide variety of fresh fruits and veggies, all out on display so I can check them out. Everything in Target is portioned and packaged; there's no real opportunity to take a good look at what's available.
There are a lot of ridiculous pre-packaged items as well. Individually-wrapped apple slices? Seriously?
My biggest pet peeve is the meat, though. Nasty-looking fatless cuts pumped up with saltwater and nitrates and sealed up in some sort of sick-looking "pillow pack" advertised as "leakproof." Holy shit, are people so scared of their food they worry about a little leakage from a package of beef?
There are a few Target-branded "Archer Farms" items that I will probably go in for occasionally - the same items that Target has carried for years without the big Fresh Grocery addition. I'm not going to bother with the rest of it. I'm not interested in lowest-common-denominator meats, overpackaged vegetables, or five thousand variations on American cheese.