17 May, 2010

Stone Ridge Creamery's Awesome New Flavors

I love this retro-1940's logo.
Stone Ridge Creamery, as you might know, is the brand name used by SUPERVALU Stores for their house-label ice cream.  I have always been mighty impressed by the quality of the product - they deliver premium-brand quality at store-brand prices - and originally wrote about them over a year ago.  SUPERVALU operates a number of regional supermarket chains, including Acme, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, and Shoppers Food & Pharmacy, so chances are you've got one nearby.  Stone Ridge Creamery ice cream is one of the reasons I really miss having a Shaw's in town.  It was always great.

Recently, I was contacted by SUPERVALU.  Knowing how much I love Stone Ridge Creamery ice cream, they sent along a press release about three new ice cream flavors that were created as a result of an employee contest.  Pretty cool.

Here's the backstory:  SUPERVALU sponsored a sweepstakes for their employees called the "Stone Ridge Creamery Name Your Dream Flavor Sweepstakes."  Associates were asked to submit their "dream" ice cream flavor, and three flavors would be selected for addition to the Stone Ridge Creamery lineup.  Not only would the winhners see their dream flavors put into actual production, but they'd also get their charicatures featured on the carton, a $500 gift card, and  - most awesome of all - free ice cream for a year.

The winners, announced on April 29, 2010 and listed along with their caricatures, were:

Tom Lindberg, retail technology specialist for SUPERVALU’s supply chain services northern region in Minneapolis, for his “Twisted Pretzel” flavor;

Amy Youngblood, senior business support specialist at SUPERVALU’s innovation center in Minneapolis, for her “Red Velvet Cake” flavor; and

Joe Agrusa, direct store delivery receiver at the Albertsons store in Chula Vista, Calif., for his “Italian Bliss” flavor.

Along with the press release, SUPERVALU also sent me a container of each of the new flavors to try out, and let me tell you:  these ice creams are awesome.  Maryanne, Lynnafred, and I have been enjoying them for a few days now, and all three of them are incredible.  We've tried to pick our favorites, but each of them is so good in its own way that we're finding it impossible to chose.  So, without any further gushing, here's our reviews of each one:

Tom's Twisted Pretzel - Chocolatey-covered pretzel bits swirled with caramel in caramel ice cream.  Although the pretzel bits had a bit of a problem staying absolutely crunchy in the ice cream mix, this flavor is a truly unique winner.  The caramel ice cream is made even more rich and decadent with the ribbons of caramel running through it, and the addition of the chocolatey pretzels was just ingenious.  Besides the crunch and chocolate hit, the nuggets of salt here and there make for a fantastic flavor contrast and a wonderful enhancement.  "Sweet and salty" is a combination that seems only recently to have gained a wider acceptance, and treats like this one just serve to confirm how delicious it can be.  In fact, the saltiness was one of the things that Lynnafred liked best, and I agree.

Joe's Italian Bliss - Hazelnut flavored ice cream with ribbons of hazlenut fudge and chocolately chips.  The first time Lynnafred tasted this one, she just closed her eyes, smiled, and sighed.  If you could wave a magic wand and turn chocolate hazlenut truffles into ice cream, this is what you would end up with. Joe's Italian Bliss is so good, you could turn this into a dinner party dessert just by adding a few wafer cookies and a dot of freshly whipped cream.  Maryanne loved the texture contrasts between the crunchy thin ribbons of fudge and the smooth, creamy ice cream.

Amy's Red Velvet Cake - Red velvet and vanilla bean ice cream, swirled with cream cheese frosting.  Lynnafred and Maryanne both thought that this ice cream was perfect.  "It tastes exactly like a red velvet cake!" Lynnafred said,  "So much better than those 'birthday cake' flavored ice creams that are out there."  Maryanne agreed.  The red velevet and vanilla bean ice creams are perfect compliments to one another, and the cream cheese frosting swirls give it the crowning touch.   Maryanne baked a red velvet cake yesterday because this ice cream awakened a "red velvet cake craving" in her.

Stone Ridge Creamery has hit three consecutive home runs with these new flavors.  No matter which one you try, you won't be disappointed.


SUPERVALU Brands website - check out other SUPERVALU house brands.


1 comment:

Eating The Road said...

Oh my word! I'm an ice cream freak...the Twisted Pretzel and Red Velvet sound so incredible. I want to try these SO bad. Awesome reviews and thanks for spreading the word....and my waistline :P