If I wanted to write a three-word review of Hershey's new Air Delight chocolate, I would just type "Feh. Skip it." But as it turns out, I actually have something to say about this stuff, so here goes.
1. It's a shitty trick designed to get consumers to buy air at chocolate prices. Hershey could have done this years ago if they really wanted to - Nestle has been selling the Aero Bar in Europe for years - but with the lousy economy putting the squeeze on profits, I guess a bigger-looking bar that actually contains less chocolate was irresistible to the cocoa bean counters.
2. The texture is weird. Air Delight chocolate shatters into a grainy lattice when it is bitten and chewed (although I admit it soon melts down to regular Hershey chocolate consistency. It's just that initial chomp that kinda skeeves me out.)
3. When all is said and done, it's still made of Hershey chocolate. When I was a kid and the only kind of chocolate I'd ever tasted came from Hershey, I liked it well enough. But since then, I've tasted chocolate made all over the world, and there is really no comparison between a Hershey bar and chocolate made in Germany, Belgium, Italy, or Switzerland. Not only does the higher cocoa butter content in good chocolate make it melt in the mouth more smoothly than Hershey, but Hershey has a decidedly "sour" back taste that is almost cheesy. Try a side-by-side comparison with a Hershey bar and some inexpensive German-made chocolate from ALDI. You'll be amazed.