|Photo of original Cheez-Its by Evan-Amos|
Now, of course, there is some kind of corporate rule that doesn't allow anyone to sell less than three varieties of any single product. That's why there are a dozen different flavors of Cheerios, for example. and that's why there are more than 15 different kinds of Cheez-Its these days including the obligatory stupid ones based on cartoon characters. You might think that would be enough variety for anyone, but no, Sunshine has three new Cheez-It flavors and right now, those flavors are duking it out in a Snack Food Cage Match to determine which one will be introduced into the regular Cheez-It lineup.
Pretty cool idea, and mad props to Sunshine for getting people to pay cash money for samples that they would once upon a time have given away free.
Here's what I thought of each of the flavors:
- Romano - Quite authentic Romano cheese flavor backed up by a surprisingly strong buttery flavor throughout. Really took me by surprise because I don't ordinarily associate the two flavors very closely, yet here they were.
- Asiago - Sharp and tangy, but not nearly as sharp and tangy as the real thing. I completely understand, too, because good Asiago can be an aggressive cheese, and I think most people who are used to encountering it in "five cheese Italian" blends aren't going to be ready to be slapped in the face by real Asiago cheese. Anyway, I think it's a good choice for a cracker flavor.
- Colby - Very much like the original Cheez flavor, but with a bit more depth to the cheese flavor. It's familiar and cheesy and kind of orange, so it wouldn't surprise me if Colby emerged as the winner in the voting.