There's a supermarket chain in my area called "Big Y." They operate 60 stores in Massachusetts and Connecticut. One of the incentives they use to keep customers coming back is a "coin reward" program, in which shoppers who also have a Big Y loyalty card are given silver and gold coins which can then be exchanged for discounts. Silver coins are usually redeemable for discounts; gold coins are often redeemable for freebies. Loyal Big Y shoppers - and there are a lot of them - eagerly seek out goid coins.
So it's no surprise that Big Y uses the program to drive sales. Take, for example, the promotion at right which appeared in this week's Big Y sale flyer: For every $300 a customer spends through the end of February, the customer receives a gold coin.
And what can you get in exchange for that gold coin?
For each gold coin, you can get ONE of the following:
- A Free 48-ounce carton of Big Y brand ice cream
- A loaf of bread
- One pound of Big Y brand bacon