There's a supermarket chain in my area called "Big Y." They operate 60 stores in Massachusetts and Connecticut. One of the incentives they use to keep customers coming back is a "coin reward" program, in which shoppers who also have a Big Y loyalty card are given silver and gold coins which can then be exchanged for discounts. Silver coins are usually redeemable for discounts; gold coins are often redeemable for freebies. Loyal Big Y shoppers - and there are a lot of them - eagerly seek out goid coins.
So it's no surprise that Big Y uses the program to drive sales. Take, for example, the promotion at right which appeared in this week's Big Y sale flyer: For every $300 a customer spends through the end of February, the customer receives a gold coin.
And what can you get in exchange for that gold coin?
For each gold coin, you can get ONE of the following:
- A Free 48-ounce carton of Big Y brand ice cream
- A loaf of bread
- One pound of Big Y brand bacon
5 comments:
A 600 dollar bacon sandwich better taste pretty damn good....
300$ in less than a month on groceries? Yeah, okay...
Don't forget, the Big Y gold coin also gets you STEEP discounts on things like "sides of mashed potatoes and "Bounty paper towels."
I have several friends who work for Big Y corporate. but that doesn't mean I go out of my way to shop there. it's over-the-top expensive at times. I'd rather go to ShopRite any day.
just laughin....
I have a drawer full of silver coins (actually some form of aluminum). Every time I get to use one, I get two back. I used to have red and blue ones, but those were discontinued. I took a big loss on those. When I have silver coins with me, they never seem to apply to what I buy. When I come without one, they ask me for one.
Not a big fan of Big Y coins.
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