I took a picture of it because, knowing nothing about ketchup labeling standards, the idea that ketchup could be "33% Fancy" amused me. I guess the other two-thirds of the stuff in the can was, what? Ordinary? Floor sweepings?
The USDA took the lulz out of the label, though. The "33% Fancy" is simply a USDA ketchup grade. There are three USDA grades for ketchup: Standard, with 25% total tomato solids; Extra Standard, with 29% total tomato solids; and Fancy, with 33% total tomato solids.
In case you're wondering, Roma's 33% Fancy Tomato Ketchup is every bit as good as Heinz.