Since When Are Pecans Red?

This is a bag of Diamond mixed nuts; I snapped the photo in Costco yesterday. There are two things wrong with this mixture: it doesn't have any Brazil nuts, and the pecans are red. Well, not "red" exactly, but magenta. A really fake-looking obvious dye job. As the ingredients state: "pecan shells colored with artificial color FD&C red 3."

What the hell? What possible reason would there be for dying pecan shells? Screw Diamond - the only reason they're soaking pecans in carcinogens is to make them "look pretty." I'm buying my nuts from someone else.

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