16 April, 2009

Tropicana Carton Redesign

This seems to be a hot time for package redesign. Tropicana Orange Juice cartons are sporting a new, cleaner, more modern design with lots of big, lower-case sans-serif lettering and plenty of wide orange and white spaces.

And check out the cap on the pouring spout - it's a little plastic orange now! Isn't that cute?

1 comment:

Anonymous said...

yet... they are trashing it all and going back to the original. Consumers hated it!

...but the cute orange on the spout will stay.