19 February, 2009

Pepsi to Bring Back Sugar-Sweetened Sodas

Despite the best public-relations work by the corn industry, consumers continue to express their preference for foods sweetened with sugar rather than high-fructose corn syrup. And when many consumers speak, manufacturers listen. Apparently, Pepsi will be releasing sugar-sweetened versions of their two most famous beverages, Pepsi-Cola and Mountain Dew, under the "Thowback" brand.

As revealed in this message board thread on BevNet.com, Pepsi Bottling Ventures will be introducing Pepsi Throwback and Mountain Dew Throwback in Mid-April 2009. BevNet forum members also dug up trademark information in the US Patent Office database showing a couple of the prosepctive label designs (shown above.)

For those of us who buy grey-market Mexican-bottled soft drinks, and who stock up on Kosher for Passover Coke and Pepsi in the spring, this is great news. Early indications are that this may be a limited-time experiment, but I hope that sales are strong enough that PBV and PepsiCo decide to add Throwback to the regular lineup.



auntjone said...

I'm not a big Pepsi drinker but I'm going to buy some of this. Mexican Coke is fabulous and I have to restrain myself from buying it....

Love the site. You make me laugh regularly!

niagaragirl said...

That's great to hear. I also saw your post on Kosher Coke. We bought a small load of it as soon as it came on the shelves because it is preferable. We're not big soda drinkers so the stuff will last us awhile.