I can not buy apple cider at the supermarket. Every major brand of apple cider, even the ones that are locally or regionally produced, are pasteurized now and pasteurized cider doesn't have the fresh apple snap that cider should have. It tastes like liquid applesauce, and cider should instead taste just like taking a bite out of a fresh-picked apple (minus the crunch.)
For years, I've taken a nearly weekly drive south to Portland CT, to Gotta's, a farm stand on Route 17, which still presses and bottles cider from their own apples. Fresh cider. Unpasteurized, complete with the state-mandated warning label that the cider is unprocessed and might be "bad" for me.
Last week the family and I drove north to Hadley MA and found apple cider from Pine Hill Orchards at one of the farm stands there. This cider is excellent - fresh and snappy and unpasteurized, just like cider should be - and it's also just as sterile as the pasteurized variety. They do this by exposing the cider to UV radiation as it's bottled.
It would be so awesome if more processors could adopt the UV sterilization process. So many more ciders would taste fresh and snappy again, instead of cooked.
If you have the opportunity to try an unprocessed or UV treated cider, jump at it. You'll be amazed at the freshness of the taste, and you might never settle for pasteurized cider again.