It's called "Rob's Really Good Life Changing Milk Chocolate with Crisped Brown Rice," and I would say the product name is probably about 50% bullshit.
The "Rob's" part is likely to be true. And the "Milk Chocolate" part is certainly a fact. And the rather nasty crunchy things embedded in the back of the bar do resemble rice. So that just leaves the "Really Good" and "Life Changing" parts. Okay, so it might be more like 40% bullshit.
The thing is, while the "Italian" milk chocolate in the bar is smooth and dreamy, the attempt at making a crunchy chocolate bar is rather spoiled by the brown rice. Because brown rice doesn't get all nicely light and airy and crispy when it's "crisped." No, it apparently turns into small, brittle nubbins that do nothing to add to the chocolate eating experience.
And as far as "life-changing" goes...well, that's just plain stupid. Marriage is life-changing. So is the birth of a child. Or winning the lottery. Or having a tornado crush a path through your town. But a chocolate bar? Sorry, Rob, but you're an asshole for even suggesting it.