30 May, 2006


I have to take pictures of some of this crap, just so you won't think I'm making it up.

Pictured at left is the Grapple. (It's pronounced "grape-uhl," by the way, which is a whole different category of stupidity - why didn't they just spell it Graple if they wanted it to be pronounced with a long "a"?)

Anyway, a Grapple is a brand name for a perfectly good Fuji apple that's been injected with artificial grape flavor. Crack open the edge of the container, and these apples smell like a grape lollypop. Or Rev. Jim Jones' Guiana Kool-Aid.

The supermarkets charge $4 for this package - a dollar an apple! - but what is far worse is the slogan: "Looks like an apple. Tastes like a grape." What? Tastes like a grape? Grapes don't taste anything like "grape" candy.

I first saw these months ago in Stop and Shop supermarkets in Western Massachusetts, but they soon vanished from the produce aisles, presumably because no one was buying them. Now they've started turning up in the second-tier markets - smaller, neighborhood grocery stores. I hope they disappear from that market segment, too.

No comments: