Despite the best public-relations work by the corn industry, consumers continue to express their preference for foods sweetened with sugar rather than high-fructose corn syrup. And when many consumers speak, manufacturers listen. Apparently, Pepsi will be releasing sugar-sweetened versions of their two most famous beverages, Pepsi-Cola and Mountain Dew, under the "Thowback" brand.As revealed in this message board thread on BevNet.com, Pepsi Bottling Ventures will be introducing Pepsi Throwback and Mountain Dew Throwback in Mid-April 2009. BevNet forum members also dug up trademark information in the US Patent Office database showing a couple of the prosepctive label designs (shown above.)
For those of us who buy grey-market Mexican-bottled soft drinks, and who stock up on Kosher for Passover Coke and Pepsi in the spring, this is great news. Early indications are that this may be a limited-time experiment, but I hope that sales are strong enough that PBV and PepsiCo decide to add Throwback to the regular lineup.
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I'm not a big Pepsi drinker but I'm going to buy some of this. Mexican Coke is fabulous and I have to restrain myself from buying it....
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That's great to hear. I also saw your post on Kosher Coke. We bought a small load of it as soon as it came on the shelves because it is preferable. We're not big soda drinkers so the stuff will last us awhile.
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