Do you remember McDonald's coffee in the 1970's? It was served in mugs made just for McDonald's by Fire King, as shown at left. That mug was the best thing about their coffee back then, which tasted like hot black battery acid,
McDonald's coffee has come a long way since then, I am happy to say. I prefer the java at McDonald's over most of the local competition and that includes Dunkin Donuts and Starbucks, and when I'm on the road and looking for a quick coffee fix, I automatically start scanning for the Golden Arches.
McDonald's would also like you to know about the awesomeness of their coffee. That's why the Mickey Dees in the Connecticut and Western Massachusetts are sponsoring a couple of very cool coffee-related events this coming week - and you're invited.
First of all, on Monday morning, September 24, 2012 at 10:00 AM McDonald's is hosting a Virtual Coffee Tasting Event. You can follow along at this link: Livestream.com/VermontLive. You can also participate by following @McD_CTWMA with the hashtag #McDCoffeeChat.
The live virtual coffee tasting event will feature Nell Newman, president of Newman’s Own Organics along with Northampton MA McDonald’s Owner/Operator Wayne LeBrun and Green Mountain Coffee experts. It will cover the history of Newman’s Own Organics coffee with McDonald’s in New England; a behind-the-scenes tour of the Green Mountain roasting plant in Vermont; and the roasting process and taste of Newman’s Own Organics McDonald’s blend
But that's not all.
From September 23 to 29, 2012, participating McDonald's will be giving away free small-sized Newman's Own Organics coffee - because they know that their coffee is so good that once you try it you'll be back for more.
Sometime on Monday after the Virtual Coffee Tasting Event, I'll put up a blog post passing along some of the highlights, and I'll also hold a contest - I'll have three McDonald's punch cards good for free small coffee at McDonald's for a year to give away to three lucky readers. (Details will be in Monday's post.)
Disclosure: Because McDonald's wanted me to fully participate in the tasting, they sent me a free Keurig coffee maker and a box of Newman's Own Organics Coffee K-Cups. They are also providing me with the free small coffee punch cards to give away.