|Picture credit: Quaker Oats|
Rumors have been flying all over the internet that PepsiCo, the parent company of Quaker Oats, is planning to discontinue Cap'n Crunch, the popular line of cereals introduced in the 1960's.
Apparently, an article published on DailyFinance.com noted that the cartoon-character mascot hasn't appeared in advertising since 2007 and speculated that perhaps PepsiCo was "retiring" him. In typical Internet Grapevine style this became distorted in the retelling until the stories became that Quaker was going to cease production of the cereal.
But fear not: Cap'n Crunch will still be available to rip up the roof of your mouth for years to come, according to PepsiCo, which has this message from the Cap'n on his official website:
Thanks to everyone who was asking about me! I was out on the seas but don't worry, I'm back and not going anywhere. I'm excited to be on Facebook and Twitter - a brand new adventure for me!
According to marketing data, Cap'n Crunch is no longer the single most popular pre-sweetened cereal line out there (private labels and - believe it or not - new sugary versions of Cheerios have that distinction) but Quaker has no plans to ease the Cap'n into drydock. Take a stroll down any supermarket aisle and you'll see. The Cap'n Crunch lineup takes up more shelf space than the rest of the entire Quaker lineup combined.
The Cap'n on Facebook - bewareof imitators, there are about a million people with "Cap'n Crunch" Facebook pages.